As per IBEF 2017 stats, the Indian automobile industry is the 4th largest in the world. - Only 35% of out-of-warranty cars head back to authorised service stations. - Analysts predict a growth jump of the current 1% to 8% by the year 2020 for multi-brands.
The arrival of the multi-brands, a car user basically had two choices for their car servicing needs; either drive into a company-mandated service center or search for a nearby local garage.
An authorized dealership meant a costly affair involving mandatory replacements and to top it off; a suspiciously inflated bill. The only upside to visiting an authorized workshop is the peace of mind or very well an illusion of it. Driving-in to a local garage meant well for the pocket but ill for the car. These unorganized local garages, which survive on an infinitesimal budget, cut corners when it comes to service quality, spare parts and one should definitely throw transparency out of the window.
Multi-brands offer the best of both worlds. For instance, multi-brands car service centers tender services for a myriad of car brands, you also get a warranty on car services along with genuine OEM and OES flexible spare parts. 100% transparency and accountability with upfront pricing is another forte.
Even motor insurance companies love multi-brand centers as they provide OEM-quality repairs at a cost way less than authorized dealerships. Moreover, the “Repair-Over-Replace” policy helps insurance companies keep their loss ratio in check, which is why you can now find cashless claim facility at multi-brand workshops.
The future of the after-sales car service market in India has seen a paradigm shift in the last few years. Up and coming new start-ups are witnessing a dramatic increase in popularity and acceptance, especially among millennials. The promise of quality, ease of use and the sheer convenience is what gives them the edge and leverage to grow more.
In fact, the overall growth rate for multi-brands in the past years has been phenomenal. Data analysts globally predict a growth jump of the current 1% to 8% by the year 2020 for the multi-brand car service sector in India.